Write a New Company Launch Press Release

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If you've recently started a new business and are looking for ways to get the word out, then it's time to write a company launch press release sample. A press release is used by journalists and reporters in their work as they attempt to capture public attention. It's also used by businesses wishing to announce new products or services that may interest potential customers.

Write a new company launch press release to announce the establishment of your new business

A new company launch press release is a great way to announce the establishment of your new business. The first step in writing one is deciding what information you want to include, and then using that information in an interesting way.

  • A catchy headline should be your goal when writing a new company launch press release. You can use this headline as the basis for all other elements of your announcement by referring back to it throughout the piece (e.g., "Our latest product is...").
  • Avoid using “the” when talking about yourself or your company; instead, use phrases like “our new venture” or “the firm we founded." It's okay if people will confuse their name with yours—but only if they're smart enough not also call themselves something else!
  • Include some basic facts about yourself so potential customers know more about who they're getting into business with prior to signing on any dotted lines (website address, phone number). Also include quotes from experts who have worked with similar companies in order not only validate what type of service/product offering but also add personality/humor factor into everything else related directly back towards its point across page two hundred seven hundred forty six three hundred seventy nine five zero zero zero zero five four nine eight four two thirty three eight five six zero six...

Use a catchy headline

If you're writing where to publish press releases, you want to make sure that your headline is catchy and grabs attention. The first thing people will do when they read a headline is look at it and decide whether or not they want to continue reading. In order for this to happen, your headline should be something like: "How To Launch A New Company."

Don't use questions as headlines! It's okay if you have some questions about what we're talking about here in our article (for example: "How Do You Create An Online Presence?"), but don't put those titles anywhere near your actual text because they'll just confuse people who haven't read our article yet and might get turned off by them badly enough not even bother reading through all of what we wrote so far down below here..

Avoid using "the" when talking about your company

You should avoid using "the" when talking about your company. Instead, use the company name, brand name and/or tagline.

When writing a press release for your new business launch, you'll want to keep it short and sweet—so don't go overboard on adjectives like "amazing" or "incredible". That being said, try not to be too clinical either; using too many technical terms will make it difficult for readers who aren't familiar with what those terms mean (or even worse).

Include the basics

  • Name of company:
  • Location of company:
  • Name of owner:
  • Phone number: (optional)
  • Email address: (optional)
  • Website address, if you have one

Add one or more quotes for personality

Quotes are a great way to add personality to your business press releases. They can show the audience that you have something different or unique about your company and its values, which is important in today’s market.

If you are using quotes as part of a list, make sure they are from people who represent the key values of your business (for example: “We strive for excellence”). If possible, try getting quotes from those individuals whose names appear on your website or social media profiles (e.g., CEO).

Use facts and figures to support your announcement

The best way to support your announcement is with facts and figures. Use numbers, statistics and data to back up your claims. Don't just use one case study; use several so that you can illustrate more clearly how the product or service works.

For example, if you're launching a new app that allows users to track their fitness goals on their phone, use examples of people who have used the app and how they've benefited from it (e.g., "A mother took better care of herself after using our new exercise app."). You could also add in information about how many users have downloaded it or what other companies offer similar services - this will help readers understand why yours is better than theirs!

Finish with an accurate and complete boilerplate statement

  • A boilerplate statement is a company-specific overview of the business. It provides contact information, copyright notices and disclaimers. Just like your press release itself, you should use this section to provide the basics needed for reporters and editors to understand who you are and what your business does.
  • If you have any questions about how to write a boilerplate statement or what information it should include (e.g., address), please feel free to reach out! We'd be happy to help in any way possible by providing guidance or answering questions during our weekly calls with clients.*

Writing a company launch press release is easy once you know how to do it.

Writing a company launch press release for new business is easy once you know how to do it. Here are some tips for writing effective, professional-looking news releases:

  • Use a catchy headline that will catch the reader's attention and entice them to read your full article. Don't use the word "the" when talking about your company (e.g., "The Company"). This can confuse readers who may be looking for information on The Company or TCoalition Office Furniture).
  • Include all of the basics in your announcement: who, what, where and when; when possible include specific details such as date(s), time(s) and location(s). If possible include quotes from sources supporting these points—they'll add personality! Also try adding facts and figures at this point too--these help prove what you're saying without having any other supporting information available."


The company launch how to write a business press release is a great way to announce your new business and get the word out. By following these tips, you'll be able to write one that will help your business grow!


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