Critics in Egypt say Citroën ad promotes sexual harassment

CAIRO – An advertisement by a French automaker has stirred up contention successful Egypt aft activists said it promotes intersexual harassment successful a state wherever the signifier is rampant.

The advertisement by the Egyptian subdivision of Citroën, released past month, shows fashionable Egyptian vocalist and histrion Amr Diab driving the latest mentation of the company’s C4, earlier coming to an abrupt halt successful beforehand of a pistillate crossing the street.

Diab looks astatine the pistillate and snaps a representation of her from a camera fixed successful the car's rearview mirror. The vocalist is seen smiling arsenic the woman’s representation appears connected his phone. Both are past seen unneurotic arsenic if connected a date.

Although seemingly intended to diagnostic the car's camera, the advertisement has drawn disapproval of the automaker and the 60-year-old singer, seen arsenic a relation exemplary for galore crossed the Arab world.

Under unit from the backlash online, Citroën Egypt offered an apology and removed the 100-second commercial.

Ad

“We profoundly regret and recognize the antagonistic mentation of this portion of this film. With our concern spouse successful Egypt, we took the determination to retreat this commercialized from each Citroën channels and we contiguous our sincere apologies to each offended communities by this film,” it said successful a statement.

There was nary remark from Diab, who inactive has the video connected his societal media accounts with tens of millions of followers.

Sexual harassment, mostly ranging from catcalls to occasional pinching oregon grabbing, is rampant successful Egypt, a blimpish Muslim state with much than 100 cardinal people.

Speak Up, an Egyptian feminist initiative, called the adhd “creepy” and said it promoted "photographing girls casually connected the thoroughfare without their consent lone due to the fact that helium likes them.”

“Everything tin beryllium a double-edged sword. In this advert, @Citroen #Egypt chose to amusement the antagonistic aspects of their C4′s caller features, from harming people’s privateness to harassing girls successful the street! #MeToo,” a idiosyncratic named The Lady said successful a station connected Twitter.

Ad

Feminist Sabah Khodir lashed retired astatine the automaker, accusing it of exploiting women’s conflict against gender-based unit “as an accidental to merchantability vehicles.”

She called for Hany Shaker, caput of the Egyptian Musician’s Union, to motorboat an probe into Diab’s information successful the ad.

“I wonderment what Hany Shaker ... thinks astir Amr Diab promoting intersexual harassment successful the caller @citroen commercial, oregon is that not against Egypt’s taste values?” she said successful an Instagram post.

The magnitude of Egypt’s intersexual harassment and unit occupation came to airy successful the years pursuing the 2011 fashionable uprising that overthrew long-time autocrat Hosni Mubarak, erstwhile wide rape and intersexual battle occurred during respective protests.

A 2017 canvass conducted by U.N. Women and Promundo, a non-governmental organization, recovered that astir 60% of Egyptian women accidental they person been sexually harassed, and astir 65% of men admit harassing women, though they chiefly admitted to ogling.

Ad

In caller years, organized efforts by civilian nine to combat the improvement encouraged women to beryllium much outspoken astir it, contempt the insistence of a ample assemblage successful nine that it doesn't exist. Many women, inspired by the #MeToo movement, person besides spoken retired connected societal media astir the practice.

Authorities person accrued penalties for intersexual harassment successful its penal code, making the signifier a felony with up to 5 years successful prison.

Copyright 2022 The Associated Press. All rights reserved. This worldly whitethorn not beryllium published, broadcast, rewritten oregon redistributed without permission.